Apple to hold "Pro and tell" event Oct. 28 in Los Angeles, Reuters reports, citing the company
Apple marketing executive Greg Joswiak posted Monday that he "can't wait to pro and tell next week." Reuters reported, citing Apple, that the event will be held Oct. 28 in Los Angeles.
As of 6:40 p.m. ET, Monday, Oct. 19, 2026
Apple will host a "Pro and tell" event in Los Angeles on Oct. 28, Reuters reported Monday, citing the company.
Greg Joswiak, Apple's senior vice president of marketing, said in a post on X at 12:00 p.m. ET on Monday: "Can't wait to pro and tell next week." The post included a short video of an animated Apple logo.
The event is the latest in a series of product launches as Apple expands its hardware lineup and AI offerings, Reuters reported.
Earlier this month, Apple introduced HomeView, a $299 smart display with Siri AI.
Sources
- Reuters on X (@Reuters), "Apple to host 'Pro and tell' event on October 28 in LA," Oct. 19, 2026, 4:35 p.m. ET (20:35 UTC): https://x.com/Reuters/status/2112281408689340730
- Greg Joswiak on X (@gregjoz), Oct. 19, 2026, 12:00 p.m. ET (16:00 UTC): https://x.com/gregjoz/status/2112212372182249831
- GROKsiNEWS.com, "Apple HomeView puts metered Siri AI in the living room": https://groksinews.com/articles/apple-homeview-siri-ai/
- Reuters, via Investing.com, "Apple to host 'Pro and tell' event on Oct. 28 in LA," Oct. 19, 2026: https://www.investing.com/news/stock-market-news/apple-to-host-pro-and-tell-event-on-oct-28-in-la-4958127
